The Entrepreneurial Experience
A Collaboration Between AT&T and UT Dallas
The Professional Systems Engineering and Management (P-SEM) Master of Science degree program is committed to providing students with cutting-edge courses that reflect real-world technology management challenges.
P-SEM partners with industry leaders such as AT&T and others to develop classes that evolve in tandem with developing technologies. Courses such as The Entrepreneurial Experience (SYSM 6315/ENTP 6398), Technology and New Product Development (SYSM 6332/ENTP 6375), and Innovation Within the Corporation (SYSM 6316/ENTP 6388) provide students with the opportunity to add state-of-the-art technology management capabilities to their professional tool kit.
The Entrepreneurial Experience: Leveraging AI, ChatGPT and ML in the Context of 5G Networks
ENTP 6398/SYSM 6315 (Spring 2024)
Wednesdays, 7 to 9:45 p.m.
Artificial intelligence (AI) has become a breakthrough technology since OpenAI introduced ChatGPT. This technology, along with machine learning (ML), is expected to impact almost every aspect of human life. Every business or ecosystem is evaluating the implications of AI and ML and how to use them within their products, processes, strategy and business models.
Mobile network operators (MNOs) have invested significantly in deploying 5G networks over the last five years. 5G technology and its features hold great promise and expectations that are applicable to several industries and verticals — from manufacturing and supply chain to entertainment.
MNOs also are looking at AI and ML in the context of 5G networks and considering how to leverage them from multiple perspectives; this includes automating processes, optimizing the network, supporting customers, troubleshooting problems as well as creating new product offerings by combining the unique and advanced features of 5G with AI and ML.
Monetizing investments in 5G has become an obsession for MNOs. Rather than simply offering greater throughput and lower latency for the same applications and services that have proliferated in 4G, operators are looking at new business models and services that can generate new revenue sources by leveraging 5G, AI and ML.
In this class, students will consider business models, products and solutions, and opportunities that MNOs can pursue through their investments in 5G, AI and ML. Students will learn how to create business plans for viable business models.
A Powerful Partner
Working with AT&T professionals, student teams will have the opportunity to imagine, explore and develop the viability of new business opportunities leveraging AI, ChatGPT and ML in the context of 5G networks.
AT&T is the leader in delivering secure, scalable and state-of-the-art communications and media solutions on a global basis to consumers and business customers in a wide range of industry verticals. This course will delve into multiple aspects of determining the business viability of a solution that relies/depends on leveraging AI, ChatGPT and ML in the context of 5G networks.
Six Application Areas
Partnering with AT&T, students will develop real-world business cases that leverage the potential, features and capabilities of leveraging AI, ChatGPT and ML in the context of 5G networks; network slicing, low latency, high bandwidth, reliability and security will be considered as we focus on these six application areas:
What Students Will Do
The research and data you produce during this course will provide insight into leveraging AI, ChatGPT and ML in the context of 5G networks.
- Explore and analyze these opportunities and their value propositions.
- Assess market size and perform competitive analysis to evaluate market attractiveness.
- Evaluate and critique technical developmental and operational challenges and solutions.
- Develop business models and perform high-level financial viability analysis of the solution.
- Create an overall business plan and go-to-market plan.
Dive into the different potential areas and better understand each individual area dynamic to gain insight into:
- What is the current approach?
- Who are the ecosystem partners?
- What is the go-to-market strategy for that area?
- What funding or resources would that area need to productize the solution?
These six teams will:
- Work very closely with AT&T domain experts in these fields.
- Create accurate, concrete, and real proposals by the end of the semester.
- Be mentored by a group of AT&T business development and sales.
Teams will explore the impact of leveraging AI, ChatGPT and ML in the context of 5G networks, especially:
- Edge development of application workloads
- Network slicing
- Quality of service
- High bandwidth
- Low latency
- Edge development workloads
- Network slicing
- Quality of service
The overarching goal of the course is to develop a business plan for each of the six areas that the six teams will learn to develop working with an AT&T Mentor.
For More Information
Email Dr. Rajiv Shah, clinical professor of innovation & entrepreneurship.
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